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Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces , point sizes , line lengths , line spacing , letter spacing , and spaces between pairs of letters . [ 1 ]
Typeface remains the groundwork for design concepts. The hallmark of early modern typography is the sans-serif typeface. "Because of its simplicity, the even weight of its lines, and its nicely balanced proportions, sans serif forms pleasing and easily distinguished word patterns – a most important element in legibility and easy reading."
Calligraphy (from Ancient Greek καλλιγραφία (kalligraphía) 'beautiful writing') is a visual art related to writing.It is the design and execution of lettering with a pen, ink brush, or other writing instrument.
It is the art of a type designer to develop a pleasing and functional typeface. In contrast, it is the task of the typographer (or typesetter) to lay out a page using a typeface that is appropriate to the work to be printed or displayed. Type designers use the basic concepts of strokes, counter, body, and structural groups when designing typefaces.
First page of Paul's epistle to Philemon in the Rochester Bible (12th century). A modern calligraphic rendition of the word calligraphy (Denis Brown, 2006). Western calligraphy is the art of writing and penmanship as practiced in the Western world, especially using the Latin alphabet (but also including calligraphic use of the Cyrillic and Greek alphabets, as opposed to "Eastern" traditions ...
Contrary to their current perception, in its early years, the Bauhaus school printed serif art nouveau typefaces. After some years of design work at the school, Herbert Bayer and Joost Schmidt created the more recognizable proposals—sans-serif geometric letterings, with decorative elements of the font removed for a crisp industrial style.