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In addition to panties and shapewear, Playtex bra brands include: Cross Your Heart; Eighteen-hour bra; Playtex Secrets; Full support; Everyday basics; The company has been producing and marketing the Cross Your Heart bra since 1954 [64] under the slogan that it "lifts and separates," a phrase that is now well known in popular culture. [10]
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Liquid: See Water bra below. Padded: Designed to enhance perceived bust size and cleavage. The lining of the cups is thickened and enhanced with shape-enhancing inserts or foam padding inside the entire lining of cup. Padded bras support the breasts but, unlike push-up bras (see below), are not intended to significantly increase cleavage. [4]
A sports bra is a bra that provides support to the breasts during physical exercise. Sturdier than typical bras, they minimize breast movement and alleviate discomfort. [ 1 ] Many women wear sports bras to reduce pain and physical discomfort caused by breast movement during exercise.
There also are semi-padded bras that suits deep neck dresses. [43] With the advent of padded bras, sales of removable pads took a plunge, [44] though some padded bras also have removable inserts. [41] Actress Julia Roberts was required to wear a custom made silicone gel filled bra for the movie Erin Brockovich in order to increase her cleavage ...
The modern underwire bra was designed in the 1930s, and gained widespread popularity by the 1950s. As of 2005, underwire bras were the largest and fastest growing segment of the bra market. A bra without an underwire is a softcup bra. Underwire bras are occasionally linked to health conditions including breast pain, mastitis, and
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