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  2. Bottom-up and top-down design - Wikipedia

    en.wikipedia.org/wiki/Topdown_and_bottom–up...

    Top-down methods were favored in software engineering until the late 1980s, [2] [failed verification] and object-oriented programming assisted in demonstrating the idea that both aspects of top-down and bottom-up programming could be used. Modern software design approaches usually combine top-down and bottom-up approaches. Although an ...

  3. Customer demand planning - Wikipedia

    en.wikipedia.org/wiki/Customer_Demand_Planning

    It's a bottom-up approach vs. top down planning. Associated risks with this method are: Low forecast accuracy and numbers of planners required. There are various software systems that are designed to forecast demand and plan operations. To test the added value of implementing this bottom-up approach, applications are providing simulation ...

  4. Aprimo - Wikipedia

    en.wikipedia.org/wiki/Aprimo

    Aprimo is a United States–based company that develops and sells marketing automation software and digital asset management (DAM) technology for marketing and customer experience departments in enterprise organizations. Its software is designed to help manage the behind-the-scenes activities involved in marketing.

  5. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    A MKDSS is used to support the software vendors’ planning strategy for marketing products. It can help to identify advantageous levels of pricing, advertising spending, and advertising copy for the firm’s products. [4] This helps determine the firm's marketing mix for product software.

  6. Customer value maximization - Wikipedia

    en.wikipedia.org/wiki/Customer_value_maximization

    Lifecycle challenges include driving usage of a product/service, new client acquisition, enabling cross-sell, up-sell, client retention, activation, usage, churn prevention, etc. [3] Segment-based challenges Companies will reach out to each customer in a different way to suit their needs, especially when the company has multiple products ...

  7. Best tax software for 2025: 5 low-cost and premium ... - AOL

    www.aol.com/finance/best-tax-software-110528837.html

    We rate the best tax software solutions — from budget-friendly options for straightforward returns to feature-rich platforms for more complex situations — to help simplify the 2025 tax season.

  8. Context effect - Wikipedia

    en.wikipedia.org/wiki/Context_effect

    Top down design fuels understanding of an image by using prior experiences and knowledge to interpret a stimulus. This process helps us analyze familiar scenes and objects when encountering them. [3] During perception of any kind, people generally use either sensory data (bottom-up design) or prior knowledge of the stimulus (top-down design ...

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