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In 2006, the company opened its 40,000 square-foot showcase store in Pasadena, California, offering women's, men's, and children's clothing, as well as accessories and lingerie. Forever 21 was also operating a website and a number of free-standing For Love accessories stores. [15] The company increased its square footage by 30% in 2007.
In the 2010s the "sleep romper" for women gained popularity, being similar in style to the teddy, but with the appearance of shorts. In 2017, the Male Romper was originally showcased in Milan, Italy. It is a romper for men and is sometimes referred to as a "romphim".
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It set out an ambitious plan to expand its 170 stores over the next five years. Their ability to expand into underserved markets was evident by the store growth from their 500th store in Harlingen, Texas on July 23, 2009, through November 14, 2013, when they opened their 1000th store in Enid, Oklahoma. A rue21 in Gillette, Wyoming
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related to: forever 21 men's two piece short set