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Branding of the Huguenot John Leclerc during the 16th century persecutions. Whipping and branding of thieves in Denmark, 1728. In criminal law, branding with a hot iron was a mode of punishment consisting of marking the subject as if goods or animals, sometimes concurrently with their reduction of status in life.
Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) Livestock branding, the marking of animals to indicate ownership such as; Human branding, body modification done for various reasons, voluntary and involuntary, throughout history; Freeze branding, permanently marking by way of cold
The practice of human branding was abolished in England by 1829. [26] It continued in the United States until at least 1864, during the American Civil War , when the faces of some deserters from the Union Army were branded with the letter "D" as a mark of shame that was intended to discourage others from deserting. [ 27 ]
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Branding national myths and symbols [1] (BNMS) is a field of research focusing on branding and marketing of a nation's myths and symbols. The research blends the theories of marketing, cultural communications, sociology , public relations, and semiotics .
The concept of personal branding is often credited to Tom Peters and his 'Brand You' philosophy, introduced in his 2001 book 'The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion', which expanded on his original 1997 article, 'The Brand Called You'.
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