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A 1953-55 Lesney-Matchbox Road Roller, one of the first toys to be produced under the Matchbox name. The Matchbox name originated in 1953 as a brand name of the British die-casting company Lesney Products, whose reputation was moulded by [2] John W. "Jack" Odell (1920–2007), [3] Leslie Charles Smith (1918–2005), [4] and Rodney Smith.
The first 3 vehicles were a road roller, Muir Hill dumper and a cement mixer. All were introduced in 1953. [1] By 1966, more than 100 million Matchbox toys were sold each year. Odell retired in 1973 but returned in 1981 when Lesney ran into financial problems. [2] The company was declared insolvent in 1982 and sold to Universal Toys. [1]
Lesney was founded on 19 January 1947 as an industrial die-casting company by Leslie Smith (6 March 1918 - 26 May 2005) and Rodney Smith (26 August 1917 - 20 July 2013). ). The name "Lesney" was a portmanteau from both partners' (who were not related by blood) n
The first Little People toy, "Looky Fire Truck," was introduced in 1950, and it sold so well, the company introduced the "Super-Jet" and "Racing Rowboat." BUY NOW Getty
Dinky Toys – the first brand of post WWII 1:43 scale toy car to be collected widely. Introduced 1934, with production stopping in 1982. Name briefly resurrected by Matchbox in late 1980's. DiP Models – Russian 1:43 metal and resin model manufacturer.
Lledo took over part of the Matchbox factory in Enfield and introduced their "Models of Days Gone" line of die-cast vehicles in 1983. The first series of Days Gone models included re-makes of some of the most popular and respected first and second-generation Matchbox Models of Yesteryear. Lledo models were very popular collectibles in the 1980s ...