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Swatch Bijoux Jewelry. Costume or fashion jewelry includes a range of decorative items worn for personal adornment that are manufactured as less expensive ornamentation to complement a particular fashionable outfit or garment [1] as opposed to "real" (fine) jewelry, which is more costly and which may be regarded primarily as collectibles, keepsakes, or investments.
The Coro costume jewelry company started doing business in 1901, producing jewelry under several brand names, including Corocraft. Some of their more notable products include the Coro Duettes, Coro Tremblers, Coro Door Knockers and Coro Crown Pins. The Coro company went out of business in 1979.
Miriam Haskell (July 2, 1899 – July 14, 1981) was an American designer of costume jewelry. With creative partner Frank Hess, she designed affordable pieces from 1920 through the 1960s. Her vintage items are eagerly collected and the namesake company, which first displayed her jewelry in New York City's McAlpin Hotel, continues.
Guatave Sherman ("Gus") (1910 – 1984) was a Canadian costume jewellery maker who started Sherman & Company Ltd. (1949-1980). In time, his costume jewellery was sold across Canada and the United States. [1] "Sherman is the most recognized and collectible costume jewellery in Canada," wrote a long-time collector. [2]
Some jewellery is plated to give it a shiny, reflective look or to achieve a desired colour. Sterling silver jewellery may be plated with a thin layer of 0.999 fine silver (a process known as flashing) or plated with rhodium or gold. Base metal costume jewellery may also be plated with silver, gold, or rhodium for a more attractive finish.
The company instituted a planned reduction of costume jewelry, leading to its discontinuation from the Speidel product line in the early 1950s. [25] After the end of World War II, Speidel began to advertise nationally, first in magazines and then in radio with a program called “Stop the Music.” The successful campaign made Speidel well ...