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Southwest Airlines wants to make it easier for you to get status in its Rapid Rewards program. Beginning Jan. 1, it’s lowering the threshold to qualify for A-List and A-List preferred status.
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Southwest Airlines was founded in 1966 by Herbert Kelleher and Rollin King, and incorporated as Air Southwest Co. in 1967.Three other airlines (Braniff, Trans-Texas Airways, and Continental Airlines) took legal action to try to prevent the company from its planned strategy of undercutting their prices by flying only within Texas and thus being exempt from regulation by the federal Civil ...
(Southwest recently shared customer research showing the airline would lose $300 million annually if it charged for bags, based on the number of consumers who would stop flying Southwest.)
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Lamar Muse was elected president and chief executive officer of the company in Jan. 1971. [3] Muse, a Texas native, was a veteran airline executive, having been employed at five different carriers since starting his industry career in 1948, including being the CEO of Central Airlines and CEO and president of Universal Airlines. [11]
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