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Woolworths Supermarkets (colloquially known as "Woolies") is an Australian chain of supermarkets and grocery stores owned by Woolworths Group. Founded in 1924, Woolworths is currently Australia's largest supermarket chain with a market share of 32.5% as of 2023.
Woolworths Group Limited is an Australian multinational retail and finance company, primarily known for the operation of its retail chain Woolworths Supermarkets across Australia, Woolworths (previously known as Countdown) in New Zealand and its discount department store Big W.
The Woolworths store chain was originally a division of the American F. W. Woolworth Company until its sale in the early 1980s, [2] [3] it had more than 800 stores in the UK prior to closure. Woolworths sold many goods and had its own Ladybird children's clothing range, [4] WorthIt! value range and Chad Valley toys. [5]
The first BWS was opened in Cabramatta, Sydney, the site of a Woolworths owned Mac's Liquor Store. The Safeway brand including Safeway Liquor was later also rebranded Woolworths and Woolworths Liquor respectively. In 2012, Woolworths Liquor and BWS shared all promotions, prices and specials between the two brands.
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A year earlier in September 2008, a Consumer magazine survey placed Countdown second in Auckland, with a basket of 15 private label items costing $38.24, $0.91 higher than fellow Progressive Enterprises' brand Woolworths (the Woolworths stores in question have since been rebrand as Countdown), and $1.87 lower than third-place Pak'n Save.