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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches. The majority of these searches take place on Google , Yahoo , Bing , Yandex , Baidu and other search engines but for better optimization in your local area you should also use sites like Yelp , Angie's List , LinkedIn ...
The term "search engine marketing" was popularized by Danny Sullivan in 2001 [15] to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
A website audit made for SEO purposes discovers weak spots in a website's SEO score and helps understand the state of SEO. Content audit is used to analyze the engagement and what changes have to be made to the content strategy to enhance the site's performance.
For example: "Buy shoes" is a short tail keyword. Long-Tail Keywords — conversion rate is between 70-80%. They contain more specific details and have longer word counts (2-5 words). They get less search traffic but have a higher conversion rate. For example: "Buy breathable running shoes" is a long-tail keyword.
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