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Baby Phat by Kimora Lee Simmons is making a comeback at Macy’s. Kimora Lee Simmons has developed a holiday collection that will be sold at 50 Macy’s stores and its e-commerce starting Dec. 15.
Baby Phat by Kimora Lee Simmons is a privately held American apparel brand originally established in 1999 by entrepreneur, Russell Simmons. [1] Initially launched as a womenswear offshoot of the menswear label, Phat Farm, Baby Phat by Kimora Lee Simmons eventually grew into a comprehensive lifestyle brand that is widely regarded as one of the most definitive brands of the early aughts era. [2]
The new Baby Phat would retain the same ethos of female-empowerment as did the brand's first iteration by being woman-owned, woman-led and, as ever, designed for women by women. Baby Phat relaunched in the summer of 2019 and then debuted a new signature collection in the fall of 2019. In an interview about the relaunch of Baby Phat, Simmons ...
Phat Farm's popularity began to decline in the late 2000s as the urban fashion market shifted away from excess towards more minimalist and streetwear-inspired styles. [7] In 2007, Simmons announced that he would be stepping down as CEO of Phat Fashions, the parent company of Phat Farm, to focus on other business ventures. [8]
It’s officially time to whip out your leather jacket and dust off your plaid , because fall’s...
Over at Walmart — yes, Walmart — there are lots of on-trend pieces that'll look good on different body types, and all are at shockingly affordable prices. Take this soft, stretchy sweater dress .