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Behavioral finance (BF) is a field that has grown during the past two decades in part as a reaction to the phenomena described above. Using a variety of methods researchers have documented systematic biases (e.g., underreaction, overreaction, etc.) that occur among professional investors as well as novices.
Behavioral finance [74] is the study of the influence of psychology on the behavior of investors or financial analysts. It assumes that investors are not always rational , have limits to their self-control and are influenced by their own biases . [ 75 ]
Nicholas Barberis and Wei Xiong have depicted the disposition impact as the trade of individual investors are one of the most important realities. The influence, they note, has been recorded in all the broad individual investor trading activity databases available and has been linked to significant pricing phenomena such as post-earnings announcement drift and momentum at the stock level.
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[1] [2] Researchers in experimental finance can study to what extent existing financial economics theory makes valid predictions and attempt to discover new principles on which theory can be extended. Experimental finance is a branch of experimental economics and its most common use lies in the field of behavioral finance.