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Yahoo Finance spoke with Sankey and five NCAA Division I athletic directors about the state of NIL at the Sports Business Journal Sports Business Awards on May 18.
According to Opendorse, a company that helps college athletes navigate NIL opportunities, football players have accounted for nearly half of all of the revenue generated by NIL deals, with men’s ...
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Several startups like ATHLYT have begun to connect advertisers with their student-athlete members shortly after the NCAA enacted their interim NIL policies. Grambling University signed what is believed to be one of the first NIL deals in 2022. [10] In July 2023, multiple bills were introduced by members of Congress to regulate NIL. [11] [12] [13]
A closer look at what’s changing soon, and why, with the University of South Carolina’s name, image and likeness efforts.
Athletes’ NIL rights forever changed college sports, and they’re seeping into high school athletics, too. But as the Faizon Brandon case shows, North Carolina has been resistant to change.
College athletes earned an estimated $917 million in the first year of Name Image and Likeness (NIL) payments, according to new data from Opendorse. At the current growth rate, Opendorse projects ...
The decision is a disaster for the NCAA, which has been trying to grasp any authority it can in the landscape created by the 2021 Supreme Court ruling opening the door for NIL compensation.