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Many a customer has probably faced a dizzying array of gas stoves and thought to themselves, which is better, Kenmore or Kitchenaid? Should I buy this Whirlpool refrigerator, or the Kenmore?
In response, other full-line appliance producers began to compete with Maytag in the white-goods consumer market. These included 'full-line' manufacturers such as Whirlpool, General Electric, Westinghouse, and Frigidaire, who built not only washing machines and dryers, but also refrigerators, stoves, and other appliances.
GE Appliances has a long history of cooking innovation and is responsible for creating the first self-cleaning oven as well as the first over-the-range microwave. [7] GE Appliances was also the first manufacturer to launch a suite of WiFi-connected appliances as well as the first suite of appliances that work with IFTTT. [8]
Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances headquartered in Benton Charter Township, Michigan, United States. [2] In 2023, the Fortune 500 company had an annual revenue of approximately $19 billion in sales, around 59,000 employees, and more than 55 manufacturing and technology research centers globally.
The company's international slogan is "Shape living for the better". In the past it was "Thinking of you". [60] In the 1960s the company successfully marketed vacuums in the United Kingdom with the slogan "Nothing sucks like an Electrolux". [61] In the United States, it was frequently assumed that using this slogan was a brand blunder.
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