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In one study, 70% of women wear bras that are too small and 10% wear bras that are too large. [ 20 ] [ 44 ] [ 45 ] Women complain of breast , shoulder, neck, and back pain, migraines, indigestion, skin abrasions, and restricted breathing due to wearing bras.
Playtex's marketing in the post-war era was influential in creating the shift from custom-tailored undergarments to manufactured sizes. For example, the company introduced large floor displays with fitting charts so that women could find the right size without a custom fitting. [4]
[4] [5] In 1600 BC, snake goddess figurines with open dress-fronts revealing entire breasts, were sculpted in Minos. [2] By that time, Cretan women in Knossos were wearing ornamental fitted bodices with open cleavage, sometimes with a peplum. [6] Another set of Minoan figurines from 1500 BC show women in bare-bosomed corsets. [7] [8]
A woman's cleavage. Cleavage is the narrow depression or hollow between the breasts of a woman. The superior portion of cleavage may be accentuated by clothing such as a low-cut neckline that exposes the division, and often the term is used to describe the low neckline itself, instead of the term décolletage.
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Bra size (also known as brassiere measurement or bust size) indicates the size characteristics of a bra. While there is a number of bra sizing systems in use around the world, the bra sizes usually consist of a number, indicating the size of the band around the woman's torso , and one or more letters that indicate the breast cup size.