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Etnies has a longstanding history of supporting female skateboarders. Early in its history, the brand sponsored Stephanie Pearson, recognized as the first Black woman to become a professional skateboarder. In 2001, Etnies released the "Albatross," the first women's pro signature skate shoe, designed for and endorsed by Elissa Steamer. [6]
Sole Technology was founded in 1996 to be the parent company of the etnies, éS, Emerica and ThirtyTwo brands. [1] The Sole Technology Institute (STI) was established in 2003. STI Lab is a first-of-its-kind research and development facility that conducts biomechanical skate shoe research. [1] [2] [3]
An early pioneer of the signature skate shoe market, Barbier designed and endorsed the Etnies SLB 23, a shoe critically regarded as "one of the most iconic skate shoes of all time." [ 6 ] The shoe design, initially released in 1993, has been reissued many times over due to continued demand.
High-impact tricks resulted in the increased popularity of higher-cut shoes, and Vans, Vision Street Wear, and Etnies introduced high-cut models by the end of the decade. A popular shoe at the time was the Air Jordan 1, which was affordable and provided grip and protection.
Later in 1987, Kaupas had become such a well-known figure that shoe company Etnies offered him his own pro model shoe, an entirely new concept in the skating world. [8] The marketing and design of the shoe was influenced by Kaupas. He was able to use his artistic talents, which he later incorporated in SMA skateboard designs.
Sheckler's sponsors were the Etnies skate shoe company and Oakley, Inc., both of which made contact with Sheckler when he was around seven years old. [8] Etnies invited both Sheckler and his brother Shane to the company's California headquarters, where he was given his first pair of Etnies shoes; however, his official relationship with the brand ended in 1998.