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  2. Entity–relationship model - Wikipedia

    en.wikipedia.org/wiki/Entity–relationship_model

    An entity–relationship model (or ER model) describes interrelated things of interest in a specific domain of knowledge. A basic ER model is composed of entity types (which classify the things of interest) and specifies relationships that can exist between entities (instances of those entity types).

  3. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [ 1 ]

  4. Conceptual model - Wikipedia

    en.wikipedia.org/wiki/Conceptual_model

    Entity–relationship modeling is a database modeling method, used to produce a type of conceptual schema or semantic data model of a system, often a relational database, and its requirements in a top-down fashion. Diagrams created by this process are called entity-relationship diagrams, ER diagrams, or ERDs.

  5. Mental model - Wikipedia

    en.wikipedia.org/wiki/Mental_model

    System structure diagrams – another way to express the structure of a qualitative dynamic system; Stock and flow diagrams - a way to quantify the structure of a dynamic system; These methods allow showing a mental model of a dynamic system, as an explicit, written model about a certain system based on internal beliefs.

  6. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    Connection-based theories propose that the attachment or association with the self-induced by owning a good is responsible for the endowment effect (for a review, see Morewedge & Giblin, 2015 [2]). Work by Morewedge, Shu, Gilbert and Wilson (2009) [ 21 ] provides support for these theories, as does work by Maddux et al. (2010). [ 28 ]

  7. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    One example is which option is more attractive between option A ($1,500 with a probability of 33%, $1,400 with a probability of 66%, and $0 with a probability of 1%) and option B (a guaranteed $920). Prospect theory and loss aversion suggests that most people would choose option B as they prefer the guaranteed $920 since there is a probability ...

  8. Monty Hall problem - Wikipedia

    en.wikipedia.org/wiki/Monty_Hall_problem

    The Monty Hall problem is a brain teaser, in the form of a probability puzzle, based nominally on the American television game show Let's Make a Deal and named after its original host, Monty Hall. The problem was originally posed (and solved) in a letter by Steve Selvin to the American Statistician in 1975.

  9. Concept map - Wikipedia

    en.wikipedia.org/wiki/Concept_map

    A concept map or conceptual diagram is a diagram that depicts suggested relationships between concepts. [1] Concept maps may be used by instructional designers , engineers , technical writers , and others to organize and structure knowledge .