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Dollar Rent A Car (formerly known as Dollar A Day Rent A Car) is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world. Dollar is owned by The Hertz Corporation , along with other agencies including Hertz Rent A Car , Firefly Car Rental and Thrifty Car Rental .
Dollar Rent A Car Logo. Formerly known as Dollar A Day Rent A Car, Dollar Rent A Car Systems, Inc. was founded by Henry J. Caruso in Los Angeles, California in 1965. [35] [36] It was purchased for an undisclosed amount on August 15, 1990 by The Chrysler Corporation, which merged Dollar Rent A Car and Thrifty Car Rental into Dollar Thrifty ...
In 1973, the Palm Springs, California Planning Commission rejected Caruso's request for approval of a "Dollar A Day" sign as "misleading advertising." [4] He later changed the name to Dollar Rent-A-Car. Under his 20 years of guidance it grew to be the fourth largest car rental agency worldwide with over 1,400 locations. He sold the company to ...
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On December 23, 1997, Chrysler spun off its car rental operations into the Dollar Thrifty Automotive Group with an IPO, as part of an effort to reduce operating expenses at Chrysler. [7] [8] [9] By the end of the 1997 fiscal year, Dollar Thrifty Automotive maintained 872 locations in the United States and employed a staff of 5,400. [2] [10]
Hertz Global Holdings, originally known as Rent-a-Car Inc., was founded by Chicago, Illinois native Walter L. Jacobs in 1918. [9] This small car rental operation began with a dozen Model T Ford cars. [10] [11] Within five years, Jacobs' fleet expanded to 600 vehicles—generating annual revenues of approximately US$1 million. [11]