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  2. Prime Time Access Rule - Wikipedia

    en.wikipedia.org/wiki/Prime_Time_Access_Rule

    Initially, the rule required the commercial networks to cede one half-hour of their nightly programming to their affiliates (or owned-and-operated stations) in the 50 largest markets, Mondays through Saturdays, from 7:30 to 8 p.m. Eastern (6:30 to 7 Central), and a full hour on Sundays, between 7 and 7:30 p.m. (6 to 6:30 Central) and 10:30 to 11 p.m. (9:30 to 10 Central).

  3. Glossary of broadcasting terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_broadcasting_terms

    A Commercial Log recording which commercials were played during the day. lower third Portion of screen of regular broadcast reserved for textual and static visual content; i.e., news ticker, time, title of segment, title of program, channel bug, etc. Upper third has sometimes been used alongside lower third, as in the case of MSNBC since 2010.

  4. TV advertisements by country - Wikipedia

    en.wikipedia.org/wiki/TV_advertisements_by_country

    Commercial advertising in Argentine television (including cable channels operated from the country itself) is limited to 12 minutes per hour. In-programme advertising is allowed, but counted toward the 12-minute quota, means that if a 60-minute show has 2 minutes of in-programme advertising, the commercial breaks have to be limited to 10 minutes for that specific hour, otherwise the station ...

  5. Category:American television commercials - Wikipedia

    en.wikipedia.org/wiki/Category:American...

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  6. Television advertisement - Wikipedia

    en.wikipedia.org/wiki/Television_advertisement

    A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea.

  7. Television timeout - Wikipedia

    en.wikipedia.org/wiki/Television_timeout

    A television timeout (alternately TV timeout or media timeout) is a break in a televised live event for the purpose of television broadcasting. This allows commercial broadcasters to take an advertising break , or issue their required hourly station identification , without causing viewers to miss part of the action.

  8. Counterprogramming (television) - Wikipedia

    en.wikipedia.org/wiki/Counterprogramming...

    The move is harder in the sport, especially with ESPN games competing against CBS games. Because of a CBS contract with the Southeastern Conference that gives the conference exclusivity at the 3:30 p.m. ET slot, and ESPN's games being regional (parts of the country may receive games from different conferences, with ABC now airing primarily the Atlantic Coast Conference and most Notre Dame away ...

  9. List of catchphrases in American and British mass media

    en.wikipedia.org/wiki/List_of_catchphrases_in...

    This is a list of catchphrases found in American and British english language television and film, where a catchphrase is a short phrase or expression that has gained usage beyond its initial scope.