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With World Earth Day on the horizon April 22, 2022, Swedish furniture retailer IKEA is once again showing its commitment to sustainability. See: Target, Amazon and 4 More Retailers That Will Reward...
IKEA founder Ingvar Kamprad (right) shakes hands with Hans Ax, IKEA's first store manager, in 1965.. In 1943, then-17-year-old Ingvar Kamprad founded IKEA as a mail-order sales business, and began to resell furniture five years later. [23]
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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
An unassembled IKEA flat-pack stool. Ready-to-assemble furniture (RTA), also known as knock-down furniture (KD), flat-pack furniture, or kit furniture, is a form of furniture that requires customer assembly. The separate components are packed for sale in cartons which also contain assembly instructions and sometimes hardware.