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A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season. [87] In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street ...
In 2006 Adidas released adicolor Films a series of 7 directors' shorts corresponding to each of the main colors in the line: the series was created by independent film studio Idealogue. [6] [7] White - directed by Tronic; Red - Roman Coppola & Andy Bruntel; Blue - Psyop; Yellow - Neill Blomkamp; Green - Happy; Pink - Charlie White; Black ...
Robert Louis-Dreyfus was born in Paris, the son of Jean and Jeanne Madeline (née Depierre) Louis-Dreyfus. [1] [2] His father was Jewish and his mother Roman Catholic. [3]He was a great-grandson of Léopold Louis-Dreyfus, founder of the Louis-Dreyfus Group, which had begun buying and selling wheat in the Alsace region a century earlier, and rapidly diversified into shipping, oil and other ...
Adidas also said second-quarter sales increased 10% to 5.6 billion euros, driven by growth in North America and Latin America. Adidas cuts full-year profit target on slow China recovery Skip to ...
While Adidas’ shares are currently up by 17.5% over the last year, shares at its main rival Nike have been sinking after the company warned that sales for the year were likely to rise by only 1% ...
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Horst Dassler (12 March 1936 – 10 April 1987) [3]: 215 was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas.Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations. [4]
Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas. It consists of a heritage line, [ 1 ] specializing in athletic shoes , t-shirts , jackets , bags , sunglasses and other accessories.