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Clothes-size label with EN 13402-3 pictogram and body dimensions in centimetres (found on a high-visibility jacket sold in the United Kingdom). BS 3666:1982 Specification for size designation of women's wear
Mary Duffy's Big Beauties was the first model agency to work with hundreds of new plus-size clothing lines and advertisers. For two decades, this plus-size category produced the largest per annum percentage increases in ready-to-wear retailing. Max Mara started Marina Rinaldi, one of the first high-end clothing lines, for plus-size women in ...
In 1958, the National Bureau of Standards invented a new sizing system, based on the hourglass figure and using only the bust size to create an arbitrary standard of sizes ranging from 8 to 38, with an indication for height (short, regular, and tall) and lower-body girth (plus or minus). The resulting commercial standard was not widely popular ...
A woman who is 36–24–36 (91.5–61–91.5) at 5 ft 3 in (1.60 m) tall looks different from a woman who is 36–24–36 at 5 ft 8 in (1.73 m) tall. Since the latter woman's figure has greater distance between measuring points, she will likely appear thinner than her former counterpart, again, even though they share the same measurements.
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[5] [6] In the United States, although clothing size standards exist (i.e., ASTM), most companies do not use them any longer. [2] Size inconsistency has existed since at least 1937. In Sears' 1937 catalog, a size 14 dress had a bust size of 32 inches (81 cm). In 1967, the same bust size was a size 8. In 2011, it was a size 0. [7]