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The Art Nouveau posters and illustrations almost always feature women, representing glamor, beauty and modernity. Images of men are extremely rare. Posters and illustrations are highly stylized. approaching two dimensions, and frequently are filled with flowers and other vegetal decoration.
1898 poster. La femme brune, Alphonse Mucha.. Around 1900 Art Nouveau and postcards were at their peak. It was a period of fundamental renewal for the arts; nature and the flower-woman were, like Japonisme, a source of inspiration for artists.
Similar to other posters and covers being produced at this time, the cover displays organic and natural forms as well as the color blocking technique indicative of Art Nouveau style. Glenny's figure displays a hard face, however, uncommon of the bourgeois women depicted in posters of this time.
In 1895, Mucha produced the poster for Gismonda, a play starring Sarah Bernhardt. Bernhardt highly admired Mucha's work, commissioning a six-year contract with him. [1] The style employed in Gismonda, le style Mucha, became a sensation in Paris and became known as the Art Nouveau movement. [2] Following Gismonda, Mucha attained an influx of work.
Living in Paris during the Art Nouveau period, he was widely known for his distinctly stylized and decorative theatrical posters, particularly those of Sarah Bernhardt. [4] He produced illustrations, advertisements, decorative panels, as well as designs, which became among the best-known images of the period. [5]
Women then had previously been depicted in art as prostitutes or puritans. The women of Chéret's posters, joyous, elegant and lively—'Cherettes', as they were popularly called—were neither. It was freeing for the women of Paris, and heralded a noticeably more open atmosphere in Paris where women were able to engage in formerly taboo ...