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In 2007, DevaCurl established an academy to teach curly hair care stylists the signature Deva cut used in all of its salons. In 2013, the DevaCurl brand was purchased by Tengram Capital Partners. In May 2017, the DevaCurl brand was purchased by Ares Management for an undisclosed amount, before being resold to Henkel .
Black women buy $7.5 billion worth of beauty products every year, and spend 9x more on ethnic hair products than any other demographic. The measures in place to protect them aren’t enough.
Key Ingredient: 5% Minoxidil | Best for: Thinning and Shedding Perhaps one of the most recognizable brands when it comes to hair loss, Rogaine offers FDA-approved products for both men and women ...
1. Minoxidil. Let’s start this list off with your best option: minoxidil. The generic version of Rogaine®, minoxidil is an FDA-approved treatment available as a liquid, foam and oral medication.
It may be effective in helping promote hair growth in both men and women with androgenic alopecia. [ 20 ] [ 21 ] About 40% of men experience hair regrowth after 3–6 months. [ 22 ] It is the only topical product that is FDA approved in America for androgenic hair loss. [ 20 ]
Related hair cutting techniques include the Deva cut, [13] Ouidad cut, [14] and RI CI cut. [15] Deva Cut, which is created by Lorraine Massey, is widely popular now. It involves cutting each curl individually and at an angle so as to not disrupt the curl pattern. [16] Other authors have written curly hair care guides which focus on specific ...