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Got Milk? (often stylized as got milk?) is an American advertising campaign on television and YouTube encouraging the consumption of milk and dairy products.Created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993, it was later licensed for use by milk processors and dairy farmers.
The commercial was created by advertising agency Goodby, Silverstein & Partners, and initially ran in October 1993 as the first ad in the "Got Milk?" advertising campaign. It was directed by Michael Bay, then a recent film graduate of the Art Center College of Design, [4] through Propaganda Films. [1]
The California Milk Processor Board is a nonprofit marketing board funded by California dairy processors and administered by the California Department of Food and Agriculture. It is most well known for its Got Milk? advertising campaign.
Local schools are wondering: Should the “Got Milk” campaign should become “Got Milk Cartons?” Recently, New York State Senator Chuck Schumer wrote to the United States Department of ...
Jessica Simpson is getting backlash after posting an Instagram ad in support of “Gonna Need Milk” — an updated version of the dairy industry's famous “Got Milk?” campaign.The ad, which ...
A 20-year old ad campaign gets a makeover. The milk industry has been using the advertising tag line "Got Milk" since 1994. Well, that campaign has passed its expiration date. The industry is ...
He developed a campaign for the National Milk Processors Board in 1994, featuring celebrities drinking milk, as part of an effort to increase milk consumption. The campaign, created by art director Bernie Hogya [ 3 ] and copywriter Jennifer Gold, featured celebrity photographs by Annie Leibovitz of notables such as Lauren Bacall and Naomi ...
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