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In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.
The Balanced Inventory of Desirable Responding (BIDR) is a psychometric tool that serves as a 40-item self-report questionnaire. BIDR assesses the potential social desirability bias in respondents' answers and further shows the composition of impression management (IM) and self-deception enhancement (SDE) within that bias.
The social desirability scale itself lives on in part because investigators misconstrue a socially desirable response style and what it expresses. — Douglas P. Crowne, [ 7 ] Researchers believe that identifying MC–SDS respondents with a high number of socially desirability responses will 'decontaminate' research on personality variables.
Forced-choice items: This technique hopes to generate questions that are equal in desirability to prevent a socially desirable response in one direction or another. [2] Neutral questions: The goal of this strategy is to use questions that are rated as neutral by a wide range of participants so that socially desirable responding does not apply. [2]
More desirable behaviors are those that individuals spend more time doing if permitted; less desirable behaviors are those that individuals spend less time doing when free to act. Just as "reward" was commonly used to alter behavior long before "reinforcement" was studied experimentally, the Premack principle has long been informally understood ...
The hypothesis is derived from the discipline of social psychology and was first proposed by American social psychologist Elaine Hatfield and her colleagues in 1966. [2] Successful couples of differing physical attractiveness may be together due to other matching variables that compensate for the difference in attractiveness. [3]
Its treatment centers are modeled after the Healing Place, also part of the network, in Louisville. “Clients work with peers in similar circumstances to motivate one another to adopt social skills and to learn core principles central to Alcoholics Anonymous and Narcotics Anonymous programs,” according to the facility’s promotional materials.
Differential reinforcement of alternative behavior (DRA) - A conditioning procedure in which an undesired response is decreased by placing it on extinction or, less commonly, providing contingent punishment, while simultaneously providing reinforcement contingent on a desirable response. An example would be a teacher attending to a student only ...