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In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.
A high number of socially desirable responses might indicate that the respondent is generally concerned with social approval and conforming to societal conventions, while a low score might indicate that the respondent is less concerned with such things and is more willing to answer survey questions truthfully and representing themselves accurately.
The Balanced Inventory of Desirable Responding (BIDR) is a psychometric tool that serves as a 40-item self-report questionnaire. BIDR assesses the potential social desirability bias in respondents' answers and further shows the composition of impression management (IM) and self-deception enhancement (SDE) within that bias.
Forced-choice items: This technique hopes to generate questions that are equal in desirability to prevent a socially desirable response in one direction or another. [2] Neutral questions: The goal of this strategy is to use questions that are rated as neutral by a wide range of participants so that socially desirable responding does not apply. [2]
The apprehensive-participant role in which the participant is so concerned about how the experimenter might evaluate the responses that the participant behaves in a socially desirable way. [ 5 ] Dealing with demand characteristics
Because the scale is self-report subjects are able to falsify responses in order to be socially desirable. [1] In addition, most items of the scale are scored in the same direction, allowing room for response bias . [ 1 ]
Test construction strategies are the various ways that items in a psychological measure are created and decided upon. They are most often associated with personality tests but can also be applied to other psychological constructs such as mood or psychopathology.
More desirable behaviors are those that individuals spend more time doing if permitted; less desirable behaviors are those that individuals spend less time doing when free to act. Just as "reward" was commonly used to alter behavior long before "reinforcement" was studied experimentally, the Premack principle has long been informally understood ...