When.com Web Search

Search results

1. Results From The WOW.Com Content Network

2. Ad tracking - Wikipedia

   en.wikipedia.org/wiki/Ad_Tracking

   A popular alternate approach to the continuous tracking design is a longitudinal design, in which the same people are interviewed at two points in time. Changes in brand measures (for example, brand purchasing and future purchase intentions) exhibited among those who have seen the advertising are compared to the changes in brand measures that ...

3. Social media measurement - Wikipedia

   en.wikipedia.org/wiki/Social_media_measurement

   Apart from commercial applications, social media monitoring has become a pervasive technique applied by public organizations and governments. Monitoring is a tradition within the public sector, and social-media monitoring provides a real-time approach to detecting and responding to social developments. Governments have come to realize the need ...

4. Affectiva - Wikipedia

   en.wikipedia.org/wiki/Affectiva

   Brands, advertising agencies and insights firms used the company's Emotion AI to measure the unfiltered and unbiased emotional responses consumers have when viewing video ads and movie trailers. [36] These insights helped improve brand and media content, and predict key metrics in advertising such as sales lift, purchase intent and virality.

5. Market intelligence - Wikipedia

   en.wikipedia.org/wiki/Market_intelligence

   Market intelligence (MI) is gathering and analyzing information relevant to a company's market - trends, competitor and customer (existing, lost and targeted) monitoring. [1] It is a subtype of competitive intelligence (CI), which is data and information gathered by companies that provide continuous insight into market trends such as ...

6. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Page time viewed/page visibility time/page view duration - The time a single page (or a blog, ad banner) is on the screen, measured as the calculated difference between the time of the request for that page and the time of the next recorded request. If there is no next recorded request, then the viewing time of that instance of that page is not ...

7. Why Apple's digital ad business is gaining an edge over ... - AOL

   www.aol.com/finance/why-apples-digital-ad...

   ATT hammered the ad models of ad-dependent companies like Snap and Facebook-owner Meta , while Apple's ad business has successfully grown its adoption to hit 94.8% year-over-year.