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Best Available Rate (BAR), also known as Best Rate Guaranteed (BRG), is a pricing mechanism used by hotels and hotel chains. It was introduced as a result of the hotel industry mimicking the airline industry, which sets price by forecasting demand. There are several interpretations and executions of BAR in the hotel industry.
Motel 6 is an American chain of motels with locations in the United States and Canada. The chain was founded in Santa Barbara, California, in 1962 by William W. Becker and Paul Greene, and derives its name from the fact that rooms initially cost only six dollars.
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The post-war 1950s ushered in a building boom on a massive scale. By 1947, approximately 22,000 motor courts were in operation in the U.S. alone; a typical 50-room motel in that era cost $3000 per room in initial construction costs, compared to $12,000 per room for metropolitan city hotel construction. [12]
Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,700 hotels worldwide. [1] The franchise, with its corporate headquarters in Phoenix, Arizona , [ 2 ] includes more than 2,000 hotels in North America . [ 3 ]
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