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  2. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    Gaining a customer's attention and approval will help build sales faster and more profitably, as well as work to increase market share. [2] Understanding customer needs is important because it helps promote the product. A brand is the perception of a product, service or company that is designed to stay in the minds of targeted consumers ...

  3. The customer is always right - Wikipedia

    en.wikipedia.org/wiki/The_customer_is_always_right

    Frank Farrington wrote to Mill Supplies in 1914 that this view ignores that customers can be dishonest, have unrealistic expectations or try to misuse a product in ways that void the guarantee: "If we adopt the policy of admitting whatever claims the customer makes to be proper, and if we always settle them at face value, we shall be subjected to inevitable losses."

  4. Customer satisfaction - Wikipedia

    en.wikipedia.org/wiki/Customer_satisfaction

    Organizations need to retain existing customers while targeting non-customers. [15] Measuring customer satisfaction provides an indication of how successful the organization is at providing products and/or services to the marketplace. "Customer satisfaction is measured at the individual level, but it is almost always reported at an aggregate level.

  5. 72 Small Business Quotes to Inspire Owners and Customers - AOL

    www.aol.com/lifestyle/50-small-business-quotes...

    Whether you're an entrepreneur, new business owner, or just someone who likes to but local, these small business quotes are funny, motivational, and inspiring. 72 Small Business Quotes to Inspire ...

  6. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    [citation needed] It is important to be able to locate a space in the market, ensure that the feature is something that is unique, and also something that is valued by potential customers. [citation needed] Sellers also need to try selling a brand to themselves; this is so they know they are passionate about a product and confident it can succeed.

  7. Most valuable customers - Wikipedia

    en.wikipedia.org/wiki/Most_valuable_customers

    Add on products or services: Customers that buy many items from the company are more profitable because the cost of acquiring that customer is now spread over a larger sales base. [6] 6. The customer's brand: Customer's brand is mostly valuable for smaller businesses. If a customer is a well known public figure and he/she buys a company's ...

  8. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Sales experience is a subset of the customer experience. Whereas customer experience encompasses the sum of all interactions between an organization and a customer over the entire relationship, sales experience is focused exclusively on the interactions that take place during the sales process and up to the point that a customer decides to buy.

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