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6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique [1] aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968.
Creative writing is any writing that goes outside the bounds of normal professional, journalistic, academic, or technical forms of literature, typically identified by an emphasis on narrative craft, character development, and the use of literary tropes or with various traditions of poetry and poetics.
Creativity techniques are methods that encourage creative actions, whether in the arts or sciences. They focus on a variety of aspects of creativity, including techniques for idea generation and divergent thinking, methods of re-framing problems, changes in the affective environment and so on.
Single-author writing or collegial: one person is leading, they compile the group ideas and do the writing. [11] [12] Sequential writing: each person adds their task work then passes it on for the next person to edit freely. [11] Horizontal-division or parallel writing: each person does one part of the whole project and then one member compiles it.
Creative Brief, german. A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team member) and approved by the creative team of designers, writers, and project ...
In addition to improving and expanding coverage of writing research and pedagogy as they encompass broad and evolving definitions of literacy, communication, rhetoric, and writing (including multimodal discourse, digital communication, and diverse language practices), this project seeks to represent the full scope of these fields’ engagement ...