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As a result of this success, Suave's personal care lines was extended into deodorants, skin creams and other products. the company followed up by introducing the equally successful line of Finesse and (the professional-caliber) Salon Selectives brands. By 1989, Suave, Finesse and Salon Selectives were among the top ten national shampoo brands. [5]
Montenier held a number of patents.Arguably, his most notable patent is US patent no. 2,230,084, [2] a January 28, 1941, patent for "Astringent preparation". This patent dealt with solving the problem of the excessive acidity of aluminum chloride (then, as now, the best-working antiperspirant known to chemistry), by adding a soluble nitrile or a similar compound.
The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand. [ 20 ] In 1997, Unilever sold its speciality chemicals division, including National Starch & Chemical, Quest , Unichema and Crosfield to Imperial Chemical Industries for £4.9 billion.
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Alberto-Culver was purchased by consumer goods company Unilever on September 27, 2010 for US$3.7 billion. [10] The terms of the acquisition required Unilever to divest selected hair care brands and its entire food business in the USA to other companies to satisfy antitrust concerns (in the late 1990s, Unilever had purchased Alberto-Culver's historic Chicago rival, Helene Curtis).
Available in Shampoo only. This Limited Edition Shampoo + Conditioner came out with Freeze anti-itch shampoo. The scent seems to rival the Fever body wash and body spray line of products. Winter 2009 2009 Proximity sub-label: Amber, Bergamot, and Vetiver: Three scents under the Proximity name. Lighter, more sophisticated fragrances targeted at ...