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Show your support directly to the LGBTQ community by shopping at these queer-owned retailers, like Flavnt, Stuzo, Otherwild and more.
Many businesses misinterpret the June agenda, however, and partake in what's called "rainbow washing" — a practice in which brands display over-exaggerated support for the LGBTQ community ...
It’s become almost a running joke now how quick corporations are to switch off their rainbow-colored profiles come July 1st and get back to business as usual post-Pride Month.
LGBTQ-pride symbols at a demonstration. LGBTQ marketing is the act of marketing to LGBTQ (lesbian, gay, bisexual, transgender, queer) customers, either with dedicated ads or general ads, or through sponsorships of LGBTQ organizations and events, or the targeted use of any other element of the marketing mix.
A pride parade (also known as pride event, pride festival, pride march, or pride protest) is an event celebrating lesbian, gay, bisexual, transgender and queer social and self-acceptance, achievements, legal rights, and pride. The events sometimes also serve as demonstrations for legal rights such as same-sex marriage.
Pride (also known as LGBTQ pride, LGBTQIA pride, LGBT pride, queer pride or gay and lesbian pride) [5] is the promotion of the rights, self-affirmation, dignity, equality, and increased visibility of lesbian, gay, bisexual, transgender and queer people as a social group.