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The Apple logo's bite mark was originally designed to fit snugly with the Motter Tektura a. In the early 1980s, the company logo was simplified by removing "computer ınc.". Motter Tektura is most notably used for the Apple II logo. The typeface has sometimes been mislabeled as Cupertino, a similar bitmap font likely created to mimic Motter ...
The Apple IIc. The Snow White design language was developed by Hartmut Esslinger's Frog Design, and was used from 1984 to 1990. The Apple IIc was the first Apple product to use the design language. Snow White is characterised by its heavy use of vertical and horizontal lines for both decoration, ventilation and to create the illusion that the ...
Snider previously wrote the Apple II pinball game David's Midnight Magic. [1] Dazzle Draw is designed specifically to take advantage of the graphics capabilities of the Apple IIc and Enhanced IIe. [10] The program allows use of 16 colors and supports the creation of automated slide shows. [10]
The first official logo of Apple Inc. was used from 1977 to 1998. [189] According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. [190] Apple's first logo, designed by Ron Wayne, depicts Sir Isaac Newton sitting under an apple tree.
The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [ citation needed ] Janoff later worked for agencies established in New York City and Chicago such as Chiat/Day where he designed print, TV advertising and branding for numerous national and international clients.
The colored stripes were conceived to make the logo more accessible, and to represent the Apple II's color graphics. [6] This logo has been erroneously referred to as a tribute to Alan Turing, with the bite mark a reference to his method of suicide. [7] Both Janoff and Apple deny any homage to Turing in the design of the logo. [6] [8]