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Industrial market segmentation is a scheme for categorizing industrial and business ... For example, the access control industry markets the same products for two ...
Industrial marketing can cross into consumer marketing (B2C). For example, an electronic component seller may distribute its products through industrial marketing channels (see Channel (marketing)), but also support consumer sales. Many products are equally desired by business and consumers, such as audio products, furniture, paint, hardware, etc.
A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy .
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
For example, the retail trade sector contains industries such as clothing stores, shoe stores, and health and personal care stores. Companies are not limited to one sector or industry. They can reside in multiple sectors and industries. Industries, though associated with specific products, processes, and consumer markets, can
Industry classification or industry taxonomy is a type of economic taxonomy that classifies companies, organizations and traders into industrial groupings based on similar production processes, similar products, or similar behavior in financial markets.
4.1 Industrial Metals. 4.2 Precious Metals. 5 Other. 6 List of 15 largest global commodities trading companies. 7 Commodity exchanges. 8 References. 9 External links.
The ICB is used globally (though not universally) to divide the market into increasingly specific categories, allowing investors to compare industry trends between well-defined subsectors. The ICB replaced the legacy FTSE and Dow Jones classification systems on 3 January 2006, and is used today by the NASDAQ , NYSE and several other markets ...