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The Love the Philippines campaign was launched on June 27, 2023, replacing the roughly 11-year It's More Fun campaign. [5] The campaign was conceptualized by DDB Philippines, and was selected through bidding. The Love the Philippines campaign, including the logo and other collaterals, cost ₱49 million to conceptualize. [6]
The Department of Tourism (DOT) on May 11, 2023, clarified that We Give the World Our Best is not the country's tourism campaign. [5] The OPACC released a statement on May 13 clarifying the campaign's goals. [1] [6] In June 2023, the DOT would launch the Love the Philippines tourism marketing campaign.
The tourism agency selected BBDO Guerrero once again over three other agencies for the brand refresh. BBDO Guerero unveiled a new logo for the campaign. The campaign relied heavily on the use of social media. [5] The campaign was replaced by "Love the Philippines" campaign in June 2023. [6]
A Filipino ad agency has come under fire for using footage of other countries in a promotional video for the country’s new tourism campaign, “Love the Philippines.”
The new campaign was launched in June 27, 2023 and was accompanied by a launch video which was supposed to showcase various tourist destinations in the Philippines. The launch video for the campaign sparked outrage from the Internet when it was discovered to include stock footage of foreign tourist destinations of Brazil, Indonesia, Switzerland ...
[6] [37] His campaign slogan, "Sama-sama tayong babangon muli" (Together, we shall rise again), also reflects this message. [3] The colors predominantly used by the campaign are red and green; red is associated with the Kilusang Bagong Lipunan, the party of former president Ferdinand Marcos, his father, while green is the campaign color of ...
Bagong Pilipinas was officially launched with a kick-off rally on January 28, 2024, at the Quirino Grandstand in Manila, the capital of the Philippines.It was attended by about 400,000 supporters with the participation of Vice President Sara Duterte, other key Malacañang officials, and Manila Mayor Honey Lacuna.
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