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Microsoft Points, introduced in November 2005 as Xbox Live Points, [1] were a digital currency issued by Microsoft for use on its Xbox and Zune product lines. Points could be used to purchase video games and downloadable content from Xbox Live Marketplace, digital content such as music and videos on Zune Marketplace, along with content from Windows Live Gallery.
It enables online merchants to accept cash and retailer gift cards as a form of payment. Consumers can redeem, like cash, the branded gift cards of major U.S. and Canadian retailers directly at a merchant’s checkout as an alternative to credit card payments. The company participated in TechCrunch Disrupt in 2011 to showcase its payment platform.
For example, a "$10,000 Diamond Trump Bucks" banknote, sold for $99.99, was claimed to be redeemable by membership cardholders at banks and major retail stores. [4] Orders were fulfilled from ShipOffers, a fulfillment and distribution operation for many companies, from a warehouse in Aurora, Colorado. [5]
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December 23rd is the most popular day to buy a Starbucks gift card, according to the coffee giant. Starbucks sees consumers ringing up $3B worth of holiday gift cards [Video] Skip to main content
In 2022, Starbucks partnered with Delta Air Lines to give bonus SkyMiles to registered customers. Starbucks members typically spend more money on each purchase compared to non-members.