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Cartographic design. Cartographic design or map design is the process of crafting the appearance of a map, applying the principles of design and knowledge of how maps are used to create a map that has both aesthetic appeal and practical function. [1] It shares this dual goal with almost all forms of design; it also shares with other design ...
Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criteria such as product usage, demographics, psychographics, communication behaviors and media use. [1][2] Audience segmentation is used in commercial marketing so advertisers can design and tailor products and services that satisfy the targeted ...
Map communication model. The Map Communication Model is a theory in cartography that characterizes mapping as a process of transmitting geographic information via the map from the cartographer to the end-user. [1] It was perhaps the first paradigm to gain widespread acceptance in cartography in the international cartographic community and ...
Cartographic generalization, or map generalization, includes all changes in a map that are made when one derives a smaller-scale map from a larger-scale map or map data. It is a core part of cartographic design. Whether done manually by a cartographer or by a computer or set of algorithms, generalization seeks to abstract spatial information at ...
Web mapping or an online mapping is the process of using, creating, and distributing maps on the World Wide Web (the Web), usually through the use of Web geographic information systems (Web GIS). [ 1 ] [ 2 ] [ 3 ] A web map or an online map is both served and consumed, thus, web mapping is more than just web cartography , it is a service where ...
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience.In marketing and advertising, the target audience is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message.
Persona (user experience) A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. [1] Personas represent the similarities of consumer groups or segments ...
Cartography (/ kɑːrˈtɒɡrəfi /; from Ancient Greek: χάρτης chartēs, 'papyrus, sheet of paper, map'; and γράφειν graphein, 'write') is the study and practice of making and using maps. Combining science, aesthetics and technique, cartography builds on the premise that reality (or an imagined reality) can be modeled in ways that ...
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