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With the help of dermatologist Marion Sulzberger, they developed the first cosmetic brand that used hypoallergenic ingredients. [ 3 ] Almay was the first brand to introduce skincare safety by producing fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation.
Almay Sensitive Skin Antiperspirant & Deodorant provides all-day protection from sweat and odor, while its fragrance- and alcohol-free formula is gentle enough for sensitive skin. As a result, the ...
However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.
Well, don’t lose hope just yet, because Emmy-award-winning makeup artist Donni Davy spoke with Parade about the best beauty trend for women over 50 in 2025. Makeup is all about self-expression ...
However, there is an obvious generation gap: 73% of all men over 51 said they would not consider using makeup, while 37% of all men between 18 to 34 said they would.
Lab-grown tissues are now being used to test chemicals in makeup products. MatTek is one of the companies that do this. It sells small amounts of skin cells to companies to test their products on them. Some of these companies are those that make laundry detergent, makeup, toilet bowl cleaner, anti-aging creams, and tanning lotion.