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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California.It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and application development.
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
Marc Russell Benioff was born on September 25, 1964, in the San Francisco Bay Area. [5] He is the grandson of Marvin Lewis, a California trial attorney and member of the San Francisco Board of Supervisors who championed the creation of the Bay Area Rapid Transit (BART) system.
Salesforce.com was the first company to provide enterprise applications through a web browser, and has maintained its leadership position. [ 59 ] Traditional providers moved into the cloud-based market via acquisitions of smaller providers: Oracle purchased RightNow in October 2011, [ 60 ] and Taleo [ 61 ] and Eloqua [ 62 ] in 2012; SAP ...
On June 10, 2019, Tableau was acquired by Salesforce in an all-stock deal worth $15.7 billion, being the largest acquisition in Salesforce's history at the time. [40] In March 2021, Tableau announced the appointment of Mark Nelson as president and CEO, replacing Adam Selipsky. [41] Current CEO of Tableau is a longtime Salesforce exec Ryan Aytay ...
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget . The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding.
As of July 2018, it uses more than 1,400 subject-matter experts as authors, and offers more than 7,000 courses in its catalog. [4] [5] [6] Since first moving its courses online in 2007, the company has expanded, developing a full enterprise platform, and adding skills assessment modules. [7]
In September 2016, Salesforce.com announced their partnership with Addepar for Salesforce's Wave Financial Services Cloud for financial advisers, making it easier to see across asset classes and produce a single visual for their clients. [15]