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The Ansoff matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future business growth. [1] It is named after Russian American Igor Ansoff , an applied mathematician and business manager, who created the concept.
This is the most aggressive of the four strategies. It typically involves active programs to expand into new markets and stimulate new opportunities. New product development is vigorously pursued and offensive marketing warfare strategies are a common way of obtaining additional market share .
In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.
Singapore-based Space Matrix, the sixth-largest international design firm in the world by revenue, has acquired Pursuite, one of Asia's first and largest B2B e-commerce platforms for procuring ...
The strategic grid model is a contingency approach that can be used to determine the strategic relevance of IT to an organization. The model was proposed by F. Warren McFarlan and James L. McKenney in 1983, and takes the impact of the information technology on the strategy in future planning as the horizontal axis, and the current impact of the information technology on corporate strategy as ...
From January 2008 to December 2012, if you bought shares in companies when Ann M. Livermore joined the board, and sold them when she left, you would have a -33.4 percent return on your investment, compared to a -2.8 percent return from the S&P 500.
BENGALURU (Reuters) -India has a plan to carve out a beachhead in the battle for commercial space, officials say: crunching space data, building small satellites and launching them cheaply into ...
The broad classes of capacity planning are lead strategy, lag strategy, match strategy, and adjustment strategy. Lead strategy is adding capacity according to the increasing demand. Lead strategy is an aggressive strategy with the goal of luring customers away from the company's competitors by improving the service level and reducing lead time.