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Style-shifting occurs in all speakers to a different degree; interlocutors regularly and consistently change their linguistic forms according to context. "Styles can be ranged along a single dimension, measured by the amount of attention paid to speech." Style-shifting correlates strongly with the amount of attention paid to speech.
In contrast with audience design, which can be defined as a responsive style-shift where the speaker responds to specific factors of the speech context, referee design is characterised as an initiative shift. In such situations, speakers may use styles associated with non-present social groups to signal hypothetical allegiances with these speakers.
The influence of context parameters on language use or discourse is usually studied in terms of language variation, style or register (see Stylistics). The basic assumption here is that language users adapt the properties of their language use (such as intonation, lexical choice, syntax, and other aspects of formulation ) to the current ...
Because speech style and language is an important factor in defining social groups, divergence in speech style or language is often used to maintain intergroup distinctiveness and differentiate from the out-group, especially when group membership is a salient issue or the individual's identity and group membership is being threatened. [14]
Sociolinguistics is the descriptive study of the interaction between society, including cultural norms, expectations, and context and language and the ways it is used. It can overlap with the sociology of language, which focuses on the effect of language on society.
This context assumes that there are mutual expectations between individuals who are members of a group. Episode context This context refers to a specific event in which the communicative act is taking place. Self-concept context This context involves one's sense of self, or an individual's personal 'definition' of him/herself. Archetype context
In sociolinguistics, a register is a variety of language used for a particular purpose or particular communicative situation. For example, when speaking officially or in a public setting, an English speaker may be more likely to follow prescriptive norms for formal usage than in a casual setting, for example, by pronouncing words ending in -ing with a velar nasal instead of an alveolar nasal ...
In anthropology, high-context and low-context cultures are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. The distinction between cultures with high and low contexts is intended to draw attention to variations in both spoken and non-spoken forms of communication. [1]