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Radio stations today generally run their advertising in clusters or sets, scattered throughout the broadcasting hour. Studies show that the first or second commercial to air during a commercial break has higher recall than those airing later in the set. [30] Nielsen Audio is one of the primary providers of ratings data in the United States ...
Before television, radio was by far the most effective way to prevent or promote social change. In many areas, it still is. Radio propaganda can be broadcast over great distances to a large audience at a relatively low cost. Through radio, a propagandist can bring his voice and all the persuasive power of his emotions to millions of people. [1]
The effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful. The subject of effective frequency is quite controversial. Many people have their own definition on what this phrase means.
Due to the lack of a visual aspect, radio advertising attempts to create imagery in the consumer's mind. Radio advertising is also extremely effective at reinforcing messages encountered in other channels (such as television). [25] A familiar jingle or voice associated with a brand enhances brand and ad awareness, ultimately increasing brand ...
[8] Within a decade, advertising on radio climbed to nearly 18 or 19 minutes per hour. [when?] On prime-time television, the standard until 1982 was no more than 9.5 minutes of advertising per hour, but today it is between 14 and 17 minutes. With the introduction of the shorter 15-second-spot the total amount of ads increased even more.
Canadian broadcaster Meredith Shaw launches the Sunday morning program The Feel Good Brunch on CHFI-FM—Toronto and other adult contemporary radio stations owned by Rogers Radio across Canada. [2] 29 The Canadian CBC Radio One network rebrands its national 6 p.m. newscast from The World at Six to Your World Tonight. [3]