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2. Online to offline - Wikipedia

   en.wikipedia.org/wiki/Online_to_offline

   Online to offline, commonly abbreviated to O2O, [1] is a phrase that is used in digital marketing to describe systems enticing consumers within a digital environment to make purchases of goods or services from physical businesses.

3. Multichannel marketing - Wikipedia

   en.wikipedia.org/wiki/Multichannel_marketing

   Online and offline multichannel marketing campaigns can either inform one another or be executed in isolation. A proportion of companies use their online marketing efforts to inform their offline advertising (i.e. they test keywords online to understand if they fit with customer intent before printing them in offline ads).

4. Online and offline - Wikipedia

   en.wikipedia.org/wiki/Online_and_offline

   The online or offline state of the MUA does not necessarily reflect the connection status between the computer on which it is running and the Internet i.e. the computer itself may be online—connected to the Internet via a cable modem or other means—while Outlook is kept offline by the user, so that it makes no attempt to send or to receive ...

5. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   Academics recognize that marketing communication is an open system and customers are influenced by multiple communication platforms. [21] Ultimately positive brand encounters manifest brand supporters who contribute to positive earned and shared media, through product recommendations online and offline. [33]

6. Research online, purchase offline - Wikipedia

   en.wikipedia.org/wiki/Research_online,_purchase...

   Research online, purchase offline (ROPO) (also research online, buy offline, online-to-store, reverse showrooming, or webrooming), is a modern trend in buying behaviour where customers research relevant product information to qualify their buying decision, before they actually decide to buy their favourite product in the local store.

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