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The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [ 1 ]
Fun fact: The 1958 Betty Crocker cookbook "365 Ways to Cook Hamburger" had a whopping 70 recipes for meatloaf. So it's no surprise that you probably grew up in a household where this comfort-food ...
In 2006, Scribner published a 75th anniversary edition, containing 4,500 recipes, that reproduced much of Rombauer's original style. The new version removes some of the professionalism of the 1997 edition and returns many simpler recipes and recipes assisted by ready-made products such as cream of mushroom soup and store-bought wontons.
While the Betty Crocker brand had existed since the 1920s, this cookbook was the first of many Betty Crocker cookbooks. Others included Betty Crocker’s Cookbook for Boys and Girls and various updated editions of the picture cookbook released subsequently. [6] Betty Crocker's Cook Book for Boys and Girls, published 1957
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
“His 600-plus-page book provides information on purchasing a wok, maintaining your wok and accessories for your wok, plus great step-by-step recipes with colorful photos,” said Kitterman.