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A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
Customer data or consumer data refers to all personal, behavioural, and demographic data that is collected by marketing companies and departments from their customer base. [1] To some extent, data collection from customers intrudes into customer privacy , the exact limits to the type and amount of data collected need to be regulated.
Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
The Demography of the World Population from 1950 to 2100. Data source: United Nations — World Population Prospects 2017. Demography (from Ancient Greek δῆμος (dêmos) 'people, society' and -γραφία (-graphía) 'writing, drawing, description') [1] is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the ...
(The Center Square) – There are four main demographic groups which define American polarization and may help explain the results of the 2024 General Election, according to decades worth of ...
The Census Bureau also conducts surveys on behalf of various federal government and local government agencies on topics such as employment, crime, health, consumer expenditures, and housing. Within the bureau, these are known as "demographic surveys" and are conducted perpetually between and during decennial (10-year) population counts.
Demographic marketers use demographics in marketing research, and the assessment of the changing trends of consumer behavior. Demographics can be called a science, and demographic marketers can be called scientists. A demographic is used to describe individuals who are from a particular area.
Market segmentation: Market segmentation is the division of the market or population into subgroups with similar motivations. It is widely used for segmenting on geographic differences, demographic differences (age, gender, ethnicity, etc.), technographic differences, psychographic differences, and differences in product use.