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  2. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Communication is one important aspect of the marketing mix. [8] Marketing communication is often the largest component of communication within a company, which may be to present company values, objectives or specific products and services to investors, customers or the general public.

  3. Market strategists explain why spiking volatility ‘makes ...

    www.aol.com/news/market-strategists-explain-why...

    Ryan Detrick, LPL Financial Chief Market Strategist, and Frances Stacy, Optimal Capital's Director of Strategy, join Yahoo Finance Live to discuss market volatility tied to crude oil and the Fed's ...

  4. Market risk - Wikipedia

    en.wikipedia.org/wiki/Market_risk

    Market risk is the risk of losses in positions arising from movements in market variables like prices and volatility. [1] There is no unique classification as each classification may refer to different aspects of market risk.

  5. VUCA - Wikipedia

    en.wikipedia.org/wiki/VUCA

    The idea that situational occurrences cause certain social categorization is known as volatility and is one of the main aspects of self-categorization theory. [ 15 ] Sociologists use volatility to better understand the impacts of stereotypes and social categorization on the situation at hand and any external forces that may cause people to ...

  6. Why one strategist calls this market rally 'socially ... - AOL

    www.aol.com/finance/why-one-strategist-calls...

    What to watch in markets on Thursday, July 21, 2022. For premium support please call: 800-290-4726 more ways to reach us

  7. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Mann, Don, Brand Ecosystems, the relative harmony among all marketing elements that support brands (2008) Powell, Guy R., Return on Marketing Investment: Demand More From Your Marketing And Sales Investments (2003) RPI Press. ISBN 0-9718598-1-7; Schultz, Don E., Measuring Brand Communication ROI (1997) Assn of Natl Advertisers. ISBN 1-56318-053-7

  8. Market sentiment - Wikipedia

    en.wikipedia.org/wiki/Market_sentiment

    The aforementioned market-based measures have one important drawback. In particular, according to Da et al. (2014): [14] "Although market-based measures have the advantage of being readily available at a relatively high frequency, they have the disadvantage of being the equilibrium outcome of many economic forces other than investor sentiment ...

  9. RiskMetrics - Wikipedia

    en.wikipedia.org/wiki/RiskMetrics

    An important property of incremental risk is subadditivity. That is, the sum of the incremental risks of the positions in a portfolio equals the total risk of the portfolio. This property has important applications in the allocation of risk to different units, where the goal is to keep the sum of the risks equal to the total risk.