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Buffalo Bill had custom hats with very wide brims made for his Wild West shows, with later designs created for Hollywood including the Tom Mix style "ten-gallon" hats used in Western films. Over time, the working cowboy hat of the ranch cowboy, as modified by popular entertainers and rodeo competitors, became an essential part of the cowboy image.
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John Batterson Stetson (May 5, 1830 – February 18, 1906) was an American hat maker who invented the cowboy hat in the 1860s. He founded the John B. Stetson Company in Philadelphia, Pennsylvania, in 1865, and it became one of the largest hat manufacturers in the world.
The John B. Stetson Company was established in Philadelphia, Pennsylvania, in 1865 when John B. Stetson decided to mass-produce a hat like one he had fashioned for himself out of necessity during a lengthy Western expedition. Stetson's Boss of the Plains, with its high crown and wide flat brim, became the prototype for all other cowboy hat designs.
Stetson is an American brand of hat manufactured by the John B. Stetson Company. "Stetson" is also used as a generic trademark to refer to any campaign hat , particularly in Scouting . John B. Stetson gained inspiration for his most famous hats when he headed west from his native New Jersey for health reasons.