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  2. Utility maximization problem - Wikipedia

    en.wikipedia.org/wiki/Utility_maximization_problem

    Finding (,) is the utility maximization problem. If u is continuous and no commodities are free of charge, then x ( p , I ) {\displaystyle x(p,I)} exists, [ 4 ] but it is not necessarily unique. If the preferences of the consumer are complete, transitive and strictly convex then the demand of the consumer contains a unique maximiser for all ...

  3. Behavioral game theory - Wikipedia

    en.wikipedia.org/wiki/Behavioral_game_theory

    These games also explored the effect of trust on decision-making outcomes and utility maximizing behavior. [12] Common resource games were used to experimentally test how cooperation and social desirability affect subject's choices. A real-life example of a common resource game might be a party guest's decision to take from a food platter.

  4. Pascal's mugging - Wikipedia

    en.wikipedia.org/wiki/Pascal's_mugging

    In philosophy, Pascal's mugging is a thought experiment demonstrating a problem in expected utility maximization. A rational agent should choose actions whose outcomes, when weighted by their probability, have higher utility. But some very unlikely outcomes may have very great utilities, and these utilities can grow faster than the probability ...

  5. Optimal decision - Wikipedia

    en.wikipedia.org/wiki/Optimal_decision

    In order to compare the different decision outcomes, one commonly assigns a utility value to each of them. If there is uncertainty as to what the outcome will be but one has knowledge about the distribution of the uncertainty, then under the von Neumann–Morgenstern axioms the optimal decision maximizes the expected utility (a probability ...

  6. Consumer choice - Wikipedia

    en.wikipedia.org/wiki/Consumer_choice

    The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves.It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. [1]

  7. Maximization (psychology) - Wikipedia

    en.wikipedia.org/wiki/Maximization_(psychology)

    The distinction between "maximizing" and "satisficing" was first made by Herbert A. Simon in 1956. [1] [2] Simon noted that although fields like economics posited maximization or "optimizing" as the rational method of making decisions, humans often lack the cognitive resources or the environmental affordances to maximize.

  8. Expected utility hypothesis - Wikipedia

    en.wikipedia.org/wiki/Expected_utility_hypothesis

    The expected utility hypothesis is a foundational assumption in mathematical economics concerning decision making under uncertainty. It postulates that rational agents maximize utility, meaning the subjective desirability of their actions. Rational choice theory, a cornerstone of microeconomics, builds this postulate to model aggregate social ...

  9. Neuroeconomics - Wikipedia

    en.wikipedia.org/wiki/Neuroeconomics

    An example of this is the finding that an increase in computational capacity (likely related to increased gray matter volume) could lead to higher risk tolerance by loosening the constraints that govern subjective representations of probabilities and rewards in lottery tasks.