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The Elliott wave principle, or Elliott wave theory, is a form of technical analysis that helps financial traders analyze market cycles and forecast market trends by identifying extremes in investor psychology and price levels, such as highs and lows, by looking for patterns in prices. Ralph Nelson Elliott (1871–1948), an American accountant ...
Prospect theory. Daniel Kahneman, who won the 2002 Nobel Memorial Prize in Economics for his work developing prospect theory. Prospect theory is a theory of behavioral economics, judgment and decision making that was developed by Daniel Kahneman and Amos Tversky in 1979. [1] The theory was cited in the decision to award Kahneman the 2002 Nobel ...
A Goldilocks market occurs when the price of commodities sits between a bear market and a bull market. Goldilocks pricing, also known as good–better–best pricing, is a marketing strategy that uses product differentiation to offer three versions of a product to corner different parts of the market: a high-end version, a middle version, and a ...
Serial-position effect. Serial-position effect is the tendency of a person to recall the first and last items in a series best, and the middle items worst. [1] The term was coined by Hermann Ebbinghaus through studies he performed on himself, and refers to the finding that recall accuracy varies as a function of an item's position within a ...
Pareto principle. Statistical principle about ratio of effects to causes. The Pareto principle may apply to fundraising, i.e. 20% of the donors contributing towards 80% of the total. The Pareto principle (also known as the 80/20 rule, the law of the vital few and the principle of factor sparsity[1][2]) states that for many outcomes, roughly 80% ...
Equity theory focuses on determining whether the distribution of resources is fair. Equity is measured by comparing the ratio of contributions (or costs) and benefits (or rewards) for each person. [1] Considered one of the justice theories, equity theory was first developed in the 1960s by J. Stacey Adams, a workplace and behavioral ...
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Halo effect. The halo effect (sometimes called the halo error) is the proclivity for positive impressions of a person, company, country, brand, or product in one area to positively influence one's opinion or feelings. [1][2] The halo effect is "the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments ...